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Address by the Ambassador of Italy, Gianluigi Benedetti on the occasion of the event “Brembo. Turning energy into inspiration” (Tokyo, October 21, 2022)

Dear guests, Ladies and gentlemen,

It is a pleasure for my wife Sabina and me to welcome you in this Residence that tonight showcases a special exhibition “Turning energy into inspiration” curated by Brembo.

One of the most acknowledged brands of what I call the “Made in Italy Galaxy”, Brembo is a global leader in design, development, and production of braking systems. Founded near Bergamo in 1961, Brembo has evolved with ambition, ingenuity and technique to become a truly global company and a market leader. A specific sentence from the Brembo’s history profile is one that hit me the most: “Brembo radically transformed a mere vehicle component into a distinctive element with its own unique identity”.

Indeed, Brembo today is not just brakes. It is a success story. It is a very innovative brand, always looking for the best combination of esthetics and performance, not just to serve the automotive sector, but also to lead the ongoing transformations and trends in mobility.

Today’s exhibit tells a lot about Brembo’s brand identity, devoted to the concept of creativity and committed to be a pioneer not just in business, but also in the society.

As in Ancient Rome and in the Renaissance, when nobles and merchants sponsored artists to embellish their cities, so today Brembo decides to turn itself into a patron for digital art, presenting these innovative and breathtaking artworks by Aymeric.

This exhibition signals the strong and continued interest of Italian companies in art and culture, which contribute to a dynamic cultural environment, fostered by many private foundations that often join forces with public institutions to give life to innovative and successful partnerships.

The artworks we are about to unveil tonight, try to create a link between machines and humans, between the high-tech efficiency of computers and the stunning beauty and simplicity of nature. The concept of energy transformation – which is the essence of Brembo’s brakes – here becomes an invitation to discover the multiple shapes of art and technique.

I think that in this cultural engagement by Brembo it is also possible to see the evidence that Italy itself is more and more evolving into a country that values its historical past, but increasingly believes in its technological future.

I would like to take this opportunity to thank Brembo and its management in Japan and in Italy for the courage to venture out of their comfort zone and present such innovative and futuristic art pieces.

Please feel free to move around and have a look at how digital art blends with the historical art collection of this Residence and with its historical Japanese garden.

Enjoy the night!