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Intervento dell’Ambasciatore d’Italia, Gianluigi Benedetti in occasione dell’evento Lamborghini Day Japan (Tokyo, 11 novembre 2022)

Dear Mr. Stephan Winkelmann, President and CEO of Lamborghini,

Dear Members of the Board of Directors,

Ladies and Gentlemen,


It is a great pleasure to be here with you to celebrate the “Lamborghini Day 2022”.


Since I am a big fan of cars and, in particular, of this fantastic Italian car brand, let me say that I am very excited to take part in this event unveiling the new Lamborghini model: the Urus Performante.


Many Lamborghini fans might know that this is the most exclusive model in the Urus family. It embodies a visionary concept that greatly combines the futuristic sporting design, the top driving performances and the latest technological developments in the automotive sector.


All these elements and features would be more than enough to give full satisfaction to any ordinary driver or to turn any conventional car into something exceptional.


However, Lamborghini is nothing ordinary nor conventional, and it is well beyond exceptional: the Japanese fans and the Japanese market are well aware of that.


Lamborghini is a state of mind. It is an exclusive brand with its distinctive identity deeply rooted in the history and traditions of Italy, as you can see by staring at the Lambo greatest old and recent models displayed here today.


Through their revolutionary design and aerodynamics that are the signature of the brand and the evidence of Lamborghini absolute principle that “form follows function”, all Lamborghini supercars represent the highest expression of the Made in Italy products, which are recognized all over the world not only for their quality and functionality but especially for their beauty.


Let me conclude by wishing Lamborghini the best for the launch of Urus Performante. I am sure that this model will keep inspiring generations of Japanese drivers, projecting this iconic Italian brand into a brighter and faster future!